Transforming Growth for an Innovator in Cleaning & Disinfection Solutions
Boosting Revenue and Brand Awareness through Strategic Amazon Advertising
This established B2B brand has long provided advanced cleaning and disinfection solutions for healthcare, education, business, and industry. Their safer chemistries and technologies helped set higher standards for responsible products. However, when it came to expanding on Amazon, they needed a data-driven strategy to capture new markets and sustain growth. Bits & Atoms stepped in with expert PPC management, content creation, and full account management, leading to a remarkable boost in both revenue and brand visibility.
Key Takeaway
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Achieved 172% overall revenue growth through optimized PPC campaigns and strategic content improvements.
Already trusted by hospitals, long-term care facilities, school districts, major airlines, manufacturing giants, and municipalities, this brand designs solutions that look and feel unique—because they are. Their purpose-built products combine efficiency, effectiveness, and economy with sustainability, all guided by evidence-based science. Despite this strong industry presence, the brand struggled with underutilized Amazon advertising opportunities, limited campaign diversification, and minimal visual assets—ultimately restricting growth potential in both the B2B and consumer markets.
Challenges
- Managing multiple brands under one account.
- Limited advertising efforts with immature campaigns.
- Insufficient content and visual assets.
- Need for strategic product positioning in both B2B and B2C markets.
Goals
- Increase revenue and market share.
- Optimize advertising efforts with diversified campaign types.
- Enhance content and product positioning.
- Launch new product lines and improve brand visibility.
Our Strategy
Strategies Implemented:
- Keyword and Competitor Analysis: Conducted thorough research to identify high-performing keywords and competitor’s strategies.
- Advertising Strategies: Optimized existing campaigns and launched new Sponsored Products, Sponsored Brands, video ads, and Sponsored Display campaigns.
- Brand Visibility: Increased brand visibility through strategic budget reallocation.
- Pricing and Promotions: Implemented a pricing strategy and promotional campaigns to attract B2C and B2B buyers.
- Content Creation: Developed A+ content, Amazon storefronts, and product infographics.
- Product Catalog Management: Expanded the product catalog, launching 19 new products, along with a new brand and product line in the auto detailing market with 17 new products.
Our Results
Achieved 171.87% growth in overall revenue through optimized PPC campaigns and strategic content enhancements.
Key results include:
- 190.66% increase in ad sales over the same period.
- Average MoM Revenue Growth: 18.86%, reflecting consistent growth over the period.
- New-to-Brand Sales grew by 2526.74%, reflecting a significant increase in customer acquisition.
- Impressions increased by 468.42%, highlighting a major boost in brand visibility.
- Clicks grew by 169.10%, showing strong engagement and interaction with ads over the campaign period.