Expanding a Greek Cookware & Kitchenware Brand into Amazon UK
Driving Sales Growth and Brand Awareness in a New Market
This renowned Greek brand in cookware and kitchenware partnered with Bits & Atoms to launch and grow their presence on Amazon UK. Known for modern design and functionality for over 50 years, they aimed to expand internationally but faced hurdles with limited brand awareness and sales history on Amazon. Through our comprehensive advertising solutions, we established their presence and drove significant growth.
A well-established cookware and kitchenware brand with a solid reputation at home and growing global ambitions. Known for modern design and reliable functionality, they sought to enter the Amazon UK market with a comprehensive strategy. Despite their strong track record elsewhere, they faced minimal brand awareness, limited sales history, and no existing PPC data to build upon.
Challenges
- Launched 36 new SKUs with little to no sales history and few product reviews.
- Minimal brand awareness in the Amazon UK market.
- No prior PPC data, requiring a fresh start with strategies.
- Needed guidance on launching new products without existing insights.
Goals
- Successfully launch new products and establish brand presence on Amazon UK.
- Drive sales growth and increase brand awareness.
- Develop effective PPC campaigns from scratch.
Our Strategy
Strategies Implemented:
- Listing Optimization: Developed optimized product listings with thorough SEO, competitor, and keyword research.
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- Advertising Optimization: Established a strong foundation for advanced advertising strategies.
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- Campaign Targeting: Launched targeted campaigns, including rank strategies, expanded headline search, and product targeting.
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- Keyword Targeting: Expanded keyword and ASIN targeting to maximize advertising opportunities.
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- Design Enhancement: Continued to grow the product catalog with A+ Content and an Amazon storefront.
Our Results
- Q1 2024 – QoQ growth: 114.86%
- Q2 2024 – QoQ growth: 32.87%
- Total Impressions: 14.8 million, significantly increasing brand visibility on Amazon UK.
- Total Clicks: 31,318, showcasing strong customer engagement with NAVA’s ads.
- Total Orders: 2,936, reflecting successful conversions from advertising efforts.
- Conversion Rate: 9.37%, indicating effective campaign targeting and optimized listings.
- Establishing a Strong Foundation: Despite entering a new market with minimal brand awareness, the strategic efforts laid a solid foundation for long-term success.
- Targeted Campaigns: Launching tailored campaigns for the UK audience helped NAVA not only grow sales but also build brand trust in a competitive market.
- Effective Product Launches: By launching 36 new SKUs with well-optimized listings and strategic advertising, NAVA quickly gained traction on Amazon UK.