From Ground Zero to Success: A Brand’s Journey on Amazon IT
Expanding Market Share in Italy's Competitive Small Appliance Market
This top Greek brand in small appliances and personal care partnered with Bits & Atoms to establish and grow its presence on Amazon IT. Renowned for quality products and a dominant position in its home market, the company sought to enter the Italian market with a focus on customer satisfaction and product excellence.
A major player in Greece’s electrical appliances market, known for a wide range of products spanning ironing systems, kitchen appliances, seasonal items, vacuum cleaners, and personal care devices. Their commitment to quality, customer support, and innovation has cultivated a loyal consumer base.
Challenges
- Launched 14 new SKUs with no sales history or product reviews.
- Lack of brand awareness on Amazon IT.
- Needed to capture market share in competitive small appliance niches.
- No previous data from advertising campaigns to guide strategy.
Goals
- Establish brand presence and awareness on Amazon IT.
- Drive sales growth in competitive niches.
- Develop and execute effective advertising strategies from the ground up.
Our Strategy
Strategies Implemented:
- Market entry strategy: Conducted a comprehensive market analysis for each niche to better position products and identify launch priorities.
- Listing Optimization: Created Amazon SEO listings, translating and optimizing in Italian with keyword analysis to ensure relevance and authenticity.
- Amazon Advertising: Developed a strong advertising foundation with new PPC campaigns, rank strategies, expanded headline search, and product targeting.
- Reviews Management: Leveraged the Amazon Vine program to generate initial product reviews and build social proof.
- Promotion Creation: Strategically used promotional tools to drive sales.
- Design Enhancement: Created valuable A+ Content to enhance conversion rates.
- Storefront Creation: Developed an Amazon storefront to showcase the full product range and increase brand awareness.
Our Results
Tangible Results:
- Average Month-over-Month Revenue Growth: 51.98%
- Total Revenue Growth Percentage: 619.35%
- Ad Sales Growth Percentage: 249.30%
- Building a Strong Brand Presence: Despite entering a new and competitive market, the strategy focused on brand visibility through high-quality content and consistent ad targeting.
- Localized Approach: All listings and advertising materials were translated and optimized in Italian, ensuring relevance and authenticity for local customers.
- Leveraging Reviews: The use of the Amazon Vine program allowed Vassilias to build social proof early in the launch phase, which helped drive more conversions.
- Customer Trust and Satisfaction: By emphasizing Vassilias’ existing reputation for quality in Greece, the marketing strategy helped build trust quickly in the Italian market.
