Expand Your Reach On and Beyond Amazon
Amazon DSP (Demand-Side Platform) Advertising
Amazon DSP is Amazon’s programmatic advertising platform that allows you to reach customers both on Amazon and across the web with highly targeted display, video, and audio ads. With access to Amazon’s first-party shopper data, DSP lets you connect with the right audiences at every stage of the buying journey, driving brand awareness, sales, and loyalty with measurable ROI.
Why Choose Amazon DSP
Reach Shoppers Everywhere
Target customers not only on Amazon but also across Amazon-owned platforms such as Twitch, IMDb, and Fire TV, plus premium third-party sites and apps.
Exclusive Audience Insights
Leverage Amazon’s unmatched first-party data based on billions of shopping signals to reach new and existing customers with precision.
Premium Ad Inventory
Secure placements on high-quality content platforms and Amazon devices that are unavailable through the standard ad console.
Advanced Targeting
Build audiences using demographics, in-market signals, lifestyle and interest data, device usage, and more. Deliver the right message to the right customer at the right time.
Brand Safety Guaranteed
Amazon uses in-house and third-party verification to ensure your ads never appear next to unsafe or low-quality content.
Where Your Ads Appear
With Amazon DSP, your ads can appear across a wide range of Amazon-owned properties and premium third-party publishers:
Amazon-Owned Platforms
- Amazon marketplace websites and apps
- Twitch (live streaming)
- IMDb (entertainment and movie database)
- Fire TV (streaming and ad-supported apps)
- Freevee (formerly IMDb TV, ad-supported streaming)
- Amazon Music (ad-supported tier for audio ads)
- Kindle and Audible (select placements)
Third-Party Publishers
- Major news outlets (CNN, Reuters, Business Insider, The Guardian, etc.)
- Lifestyle and entertainment sites (ESPN, Vogue, BuzzFeed, Hearst Media, etc.)
- Apps and gaming platforms integrated with Amazon’s ad exchange
- Netflix (starting Q4 2025): Direct access to Netflix’s premium ad inventory in the US, UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia.
Ad Formats Available
- Display ads (on and off Amazon)
- Video ads (in-stream, out-stream, Fire TV, Twitch, Netflix starting Q4 2025)
- Audio ads (Amazon Music)
- Dynamic e-commerce creatives with real-time product information
Our DSP Approach
Comprehensive Strategy Development
We design a custom DSP plan tailored to your products, audience, and goals. From awareness to retargeting, our campaigns are built to move customers through the funnel.
Captivating Display & Video Ads
We create compelling ads that showcase your products and brand story. Video ads highlight product benefits in an engaging way, while display ads secure high-visibility placements.
AMC & Advanced Insights
Through Amazon Marketing Cloud (AMC), we unlock deep analytics to understand how shoppers interact with your ads across touchpoints. This data helps refine targeting, optimize budget allocation, and uncover growth opportunities.
In-Depth Reporting
We provide transparent performance reporting before, during, and after campaigns. You’ll see impressions, reach, conversions, and ROI with full clarity.
Ongoing Optimization
Our team monitors campaigns daily, fine-tuning bids, audiences, and placements to ensure maximum efficiency and returns.