AMC Audiences for Sponsored Ads: What They Are, How They Work, and Why They Matter in 2025 and Beyond
Introduction For years, Amazon sellers faced a simple but frustrating truth:Sponsored Ads offered reach and results, but limited control over who exactly saw them.You could target by keyword, product, or category, but not by actual customer behavior. That’s now changing. In 2025, Amazon Marketing Cloud (AMC) has become one of the most powerful tools in […]
The Future of Amazon Ads: Predictable Top-of-Search Visibility with Reserve Share of Voice
Introduction Getting discovered on Amazon has never been more competitive. For emerging and growing brands, appearing at the top of the search results, especially when customers are searching for your brand, can make the difference between gaining market share and losing it to a competitor. But even when shoppers search for your brand by name, […]
From Distillery to Digital Shelf: How Greek Spirits Brands Can Succeed on Amazon
A hypothetical example exploring how a Greek spirits brand could sell strategically on Amazon. Introduction Entering the world of Amazon can be both thrilling and daunting for spirits brands, especially for those built on tradition like Greek ouzo, tsipouro, and mastiha. For new or growing Greek spirits brands, questions often arise: How do we stand […]
Multi-Marketplace Growth: How Sellers Expand Beyond Amazon (and Why Amazon is the Benchmark)
Introduction: From Single Channel to Scalable Growth In 2025, the average online retailer is active in six marketplaces, a finding highlighted in the recent Marketplace Seller Trends Report by ChannelEngine. Notably, 67% of sellers operate on four or more platforms, and 63% of consumers prefer buying through marketplaces over standalone e-shops. The data is clear: […]
How Greek Brands Can Use Brand Equity to Win on Amazon
Introduction Greek brands entering Amazon often face a crossroads: compete on price, or compete on value. For many sellers, especially those coming from price-driven marketplaces like Skroutz, this decision feels risky. Amazon isn’t just a bigger version of local e-commerce. It’s a global stage, where competition is fierce, reviews are public, and buyers expect more […]
The Amazon Seller’s Guide to AI in 2025
Introduction If you’re an Amazon seller in 2025, you’ve probably noticed how much harder it’s getting to stay competitive. Cost-per-click on ads is climbing, shoppers are using AI-driven assistants like Amazon’s Rufus to make buying decisions, and sellers who stick to manual processes are being left behind. The truth is, AI isn’t just a buzzword […]
BFCM 2025: Your Last-Minute Amazon Seller Checklist
Black Friday Week Is Here. Are You Ready? We’re officially in the Black Friday-Cyber Monday window. For most Amazon sellers, this isn’t a time for new strategies, it’s about tightening execution and making the most of the traffic that’s already surging through the platform. Inventory is moving fast. Campaigns are spending aggressively. Click costs are […]
3 Weeks to Black Friday: What Amazon Sellers Should Focus on Right Now
Introduction: Crunch Time for Amazon Sellers Has Arrived The clock is ticking. With Black Friday 2025 just three weeks away, Amazon sellers across the board, especially growing and first-time brands, are staring down one of the biggest revenue opportunities of the year. But opportunity doesn’t guarantee outcome. If you’re behind on prep, uncertain about what […]
Cross-Promo Campaigns in Amazon Ads: The Strategy Every Brand Needs to Scale Smarter
Introduction Running ads on Amazon isn’t optional anymore, it’s survival. But if you’re a new or growing brand, the question isn’t just “How do I get sales?”, it’s “How do I stop losing sales to competitors and maximize the value of every shopper I already reach?” Here’s the reality:Every product detail page on Amazon is […]
Auto Catch-All Campaigns: The Unsung Hero of Amazon PPC
Introduction If you’re running ads on Amazon, chances are your Sponsored Products campaigns focus on carefully selected keywords and ASIN targets. That’s smart, but what about the thousands of searches you’re not actively bidding on? This is where Auto – Catch All campaigns come in. These campaigns are a hidden lever in Amazon PPC that […]