From Distillery to Digital Shelf: How Greek Spirits Brands Can Succeed on Amazon
A hypothetical example exploring how a Greek spirits brand could sell strategically on Amazon. Introduction Entering the world of Amazon can be both thrilling and daunting for spirits brands, especially for those built on tradition like Greek ouzo, tsipouro, and mastiha. For new or growing Greek spirits brands, questions often arise: How do we stand […]
Multi-Marketplace Growth: How Sellers Expand Beyond Amazon (and Why Amazon is the Benchmark)
Introduction: From Single Channel to Scalable Growth In 2025, the average online retailer is active in six marketplaces, a finding highlighted in the recent Marketplace Seller Trends Report by ChannelEngine. Notably, 67% of sellers operate on four or more platforms, and 63% of consumers prefer buying through marketplaces over standalone e-shops. The data is clear: […]
How Greek Brands Can Use Brand Equity to Win on Amazon
Introduction Greek brands entering Amazon often face a crossroads: compete on price, or compete on value. For many sellers, especially those coming from price-driven marketplaces like Skroutz, this decision feels risky. Amazon isn’t just a bigger version of local e-commerce. It’s a global stage, where competition is fierce, reviews are public, and buyers expect more […]