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From Low Visibility to Market Growth: How FlashDry Achieved 40% Sales Growth on Amazon

Industrial & Scientific, Automotive

Marketplace

Amazon US

Growth Stage

Mature & New Product Launches

Timeline

2023-2025

Number of Products

50+

Services

 Amazon SEO, A+ Content, Branded  Storefront, Brand Story, Infographics, Lifestyle Product Images, PPC Management, Product Launch, Full Account Management

FlashDry is a brand built on innovation, sustainability, and efficiency. Specializing in advanced spill management solutions, their mission is to provide both households and industries with highly absorbent, durable, and eco-friendly products that make spill management quick, easy, and safe for the planet. When FlashDry partnered with us, their goal was clear: grow sales, capture market share, and successfully launch new products, while scaling mature listings on Amazon.

Challenge

  • Launched 36 new SKUs with little to no sales history and few product reviews.

  • Minimal brand awareness in the Amazon UK market.

  • No prior PPC data, requiring a fresh start with strategies.

  • Needed guidance on launching new products without existing insights.

Objectives

  • Increase overall sales revenue and capture market share.

  • Improve listing quality and visibility with optimized content.

  • Build a strong presence in B2B sales through targeted advertising and pricing.

  • Successfully launch new products while scaling existing ones.

  • Ensure consistent inventory levels to prevent stockouts.

Our Strategy

Strategies Implemented:

  • Listing Optimization: Developed optimized product listings with thorough SEO, competitor, and keyword research.

     

  • Advertising Optimization: Established a strong foundation for advanced advertising strategies.

     

  • Campaign Targeting: Launched targeted campaigns, including rank strategies, expanded headline search, and product targeting.

     

  • Keyword Targeting: Expanded keyword and ASIN targeting to maximize advertising opportunities.

     

  • Design Enhancement: Continued to grow the product catalog with A+ Content and an Amazon storefront.

Content & Design

  • Created fresh, engaging A+ Content, Amazon Storefronts, infographics, and lifestyle images to improve brand presentation.

 

  • Optimized all listings with SEO-driven titles, bullet points, and descriptions to boost rankings and conversions.

Full Account Management

  • Monitored and optimized inventory management to avoid costly stockouts.

 

  • Implemented B2B pricing tiers, making bulk purchasing more attractive to business buyers.

 

  • Provided continuous oversight of account health and sales performance.

Our Results

  • 40% increase in total sales revenue

  • 47% increase in organic sales revenue

  • 18% decrease in TACoS

  • 19% increase in conversion rate (CVR)

  • Improved keyword rankings, with FlashDry securing top 10 organic spots for core keywords

  • Launched 10–15 new SKUs while growing sales of mature listings

  • Stronger brand awareness and visibility in their category

Conclusion

Through a combination of optimized advertising, proactive account management, and compelling content creation, FlashDry transformed its Amazon presence. The brand not only grew sales significantly but also established itself as a strong player in its niche, with sustainable results and continued room for growth.

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