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Driving Growth the Profitable Way: +44% Organic Sales, –52% Ad Spend

Health & Household

Marketplace

Amazon US

Growth Stage

 Mature

Timeline

2023-2025

Number of Products

4

Services

Amazon SEO, A+ Content, Branded  Storefront, Brand Story, Infographics, Lifestyle Product Images, PPC Management, Full Account Management

Expanding Market Share in Italy's Competitive Small Appliance Market

PurTabs are EPA-registered tablets that dissolve in water to create a powerful, hospital-grade disinfectant. Versatile, bleach-free, and easy to use, they’re trusted by healthcare providers, gyms, and offices to sanitize high-touch and food surfaces efficiently. When PurTabs partnered with us, the brand was struggling with weak listings, low organic rankings, and inefficient ad spend. Their goal was clear: grow sales while making their Amazon presence more profitable.

Challenge

  • PurTabs faced multiple challenges on Amazon:

    • Poor ad efficiency, with high spend and low returns.

    • Weak organic rankings that limited visibility.

    • Compliance restrictions, with Amazon sometimes taking down the listing, requiring appeals for reinstatement.

    • The need to educate buyers in a crowded disinfectant category where the product was considered a chemical and not always well understood.

    Outdated content and listings that failed to showcase the product’s strengths.

Objectives

  • Increase overall sales revenue and market presence.

     

  • Improve listing quality, SEO, and brand presentation to grow organic sales.

     

  • Reduce ad spend while boosting efficiency and profitability.

     

  • Overcome compliance hurdles and maintain consistent account health.

     

  • Strengthen brand awareness and customer trust through content revamp.

Our Strategy

  1. Amazon Advertising

 

  • Restructured campaigns to cut wasted spend and focus on high-intent keywords.

     

  • Introduced new campaign types and optimized placements for maximum efficiency.

     

  • Prioritized ads that targeted the right audiences, balancing Sponsored Products, Sponsored Brands, and retargeting.

     

Shifted strategy toward profitability, reducing ad spend by 52% while improving CTR and CVR.

  1. Full Account Management

 

  • Managed compliance challenges, appealing reinstatements when Amazon flagged the listing.

 

  • Monitored inventory and account health to ensure consistency.

 

  • Provided ongoing insights into sales performance and customer behavior.

 

  1. Content & Design

 

  • Revamped all listings with SEO-driven copywriting for titles, bullets, and descriptions.

 

  • Created fresh A+ Content, storefront, and a new brand story, highlighting PurTabs’ unique benefits and usage versatility.

 

  • Educated buyers with clear, visually engaging content tailored to B2B and B2C audiences.

Our Results

  • +17% Total Sales Revenue

  • +44% Organic Sales Revenue

  • –59% TACoS, brought down to 11%

  • –52% Ad Spend

  • +146% CTR

  • +33% CVR

  • ROAS 1.7

 

By cutting inefficient spend and strengthening content and SEO, we achieved significant sales growth while making PurTabs’ Amazon presence far more profitable.

Conclusion

With a balanced approach combining smarter advertising, proactive account management, and compelling content design, PurTabs transformed its Amazon performance. The brand not only grew sales but also dramatically improved profitability — proving that sustainable growth comes from efficiency as much as scale.

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