Insights that Drive E-Commerce Growth
Stay ahead with expert tips, strategies, and news from the world of Amazon and beyond.
AMC Audiences for Sponsored Ads: What They Are, How They Work, and Why They Matter in 2025 and Beyond
Introduction For years, Amazon sellers faced a simple but frustrating truth:Sponsored Ads offered reach and results, but limited control over who exactly saw them.You could target by keyword, product, or category, but not by actual customer behavior. That’s now changing. In 2025, Amazon Marketing Cloud (AMC) has become one of
The Future of Amazon Ads: Predictable Top-of-Search Visibility with Reserve Share of Voice
Introduction Getting discovered on Amazon has never been more competitive. For emerging and growing brands, appearing at the top of the search results, especially when customers are searching for your brand, can make the difference between gaining market share and losing it to a competitor. But even when shoppers search
From Distillery to Digital Shelf: How Greek Spirits Brands Can Succeed on Amazon
A hypothetical example exploring how a Greek spirits brand could sell strategically on Amazon. Introduction Entering the world of Amazon can be both thrilling and daunting for spirits brands, especially for those built on tradition like Greek ouzo, tsipouro, and mastiha. For new or growing Greek spirits brands, questions often
Multi-Marketplace Growth: How Sellers Expand Beyond Amazon (and Why Amazon is the Benchmark)
Introduction: From Single Channel to Scalable Growth In 2025, the average online retailer is active in six marketplaces, a finding highlighted in the recent Marketplace Seller Trends Report by ChannelEngine. Notably, 67% of sellers operate on four or more platforms, and 63% of consumers prefer buying through marketplaces over standalone
How Greek Brands Can Use Brand Equity to Win on Amazon
Introduction Greek brands entering Amazon often face a crossroads: compete on price, or compete on value. For many sellers, especially those coming from price-driven marketplaces like Skroutz, this decision feels risky. Amazon isn’t just a bigger version of local e-commerce. It’s a global stage, where competition is fierce, reviews are
The Amazon Seller’s Guide to AI in 2025
Introduction If you’re an Amazon seller in 2025, you’ve probably noticed how much harder it’s getting to stay competitive. Cost-per-click on ads is climbing, shoppers are using AI-driven assistants like Amazon’s Rufus to make buying decisions, and sellers who stick to manual processes are being left behind. The truth is,
BFCM 2025: Your Last-Minute Amazon Seller Checklist
Black Friday Week Is Here. Are You Ready? We’re officially in the Black Friday-Cyber Monday window. For most Amazon sellers, this isn’t a time for new strategies, it’s about tightening execution and making the most of the traffic that’s already surging through the platform. Inventory is moving fast. Campaigns are
3 Weeks to Black Friday: What Amazon Sellers Should Focus on Right Now
Introduction: Crunch Time for Amazon Sellers Has Arrived The clock is ticking. With Black Friday 2025 just three weeks away, Amazon sellers across the board, especially growing and first-time brands, are staring down one of the biggest revenue opportunities of the year. But opportunity doesn’t guarantee outcome. If you’re behind
Amazon Accelerate 2025 Explained: What Changed and How to Use It to Grow Your Brand
Introduction: The New Amazon Era Amazon sellers today face a crowded marketplace, rising ad costs, and constant operational challenges. Add in fast-moving platform updates, and it’s easy to feel like you’re always catching up. That’s why Amazon Accelerate 2025 matters. Every year, Amazon uses this event to unveil its biggest
GPSR Compliance for Amazon Sellers in 2025
GPSR Is Live. Here’s What Amazon Sellers Must Do Next. Effective December 13, 2024, the General Product Safety Regulation (GPSR) became the new baseline for most non-food consumer products offered for sale in the EU. It replaces the older General Product Safety Directive, and also brings into its scope the
Amazon Global Marketplaces Explained: Which Countries Have Amazon Marketplaces in 2025?
Introduction For new and growing brands, selling on Amazon is often the first major step into e-commerce. But once sales start rolling in, the question becomes: how far can your Amazon business grow if you stay confined to one country? Sellers quickly discover that Amazon isn’t just a US platform,
How to Calculate Amazon FBA Fees in 2025: A Strategic Guide for U.S. Sellers
Introduction For Amazon sellers in 2025, understanding how Amazon FBA fees work isn’t just useful—it’s essential. The U.S. FBA landscape continues to evolve, with changes to how fees are calculated, new surcharges introduced, and more granular rules based on product size and seasonality. If you’re a new or growing brand,
AMC Audiences for Sponsored Ads: What They Are, How They Work, and Why They Matter in 2025 and Beyond
Introduction For years, Amazon sellers faced a simple but frustrating truth:Sponsored Ads offered reach and results, but limited control over who exactly saw them.You could target by keyword, product, or category, but not by actual customer behavior. That’s now changing. In 2025, Amazon Marketing Cloud (AMC) has become one of
The Future of Amazon Ads: Predictable Top-of-Search Visibility with Reserve Share of Voice
Introduction Getting discovered on Amazon has never been more competitive. For emerging and growing brands, appearing at the top of the search results, especially when customers are searching for your brand, can make the difference between gaining market share and losing it to a competitor. But even when shoppers search
Cross-Promo Campaigns in Amazon Ads: The Strategy Every Brand Needs to Scale Smarter
Introduction Running ads on Amazon isn’t optional anymore, it’s survival. But if you’re a new or growing brand, the question isn’t just “How do I get sales?”, it’s “How do I stop losing sales to competitors and maximize the value of every shopper I already reach?” Here’s the reality:Every product
Auto Catch-All Campaigns: The Unsung Hero of Amazon PPC
Introduction If you’re running ads on Amazon, chances are your Sponsored Products campaigns focus on carefully selected keywords and ASIN targets. That’s smart, but what about the thousands of searches you’re not actively bidding on? This is where Auto – Catch All campaigns come in. These campaigns are a hidden
Amazon Ranking Campaigns: How to Boost Visibility, Sales Velocity, and Organic Rank in 2025
Introduction: Why Sellers Struggle to Rank Every Amazon seller knows the frustration: The truth is, Amazon doesn’t just reward good products. It rewards products that prove themselves through clicks, conversions, and sales velocity. If you’re not sending Amazon these signals, you’ll stay invisible. That’s where ranking campaigns come in. These
Case Study: How We Helped a Client Break Through a $100K Sales Plateau on Amazon
Introduction Every Amazon seller dreams of seeing their sales climb steadily month after month. But what happens when the growth stops? You check your Seller Central dashboard, and the numbers aren’t moving anymore. Sales are stuck at the same level, and no matter how much you spend on ads or
The Amazon Seller’s Guide to AI in 2025
Introduction If you’re an Amazon seller in 2025, you’ve probably noticed how much harder it’s getting to stay competitive. Cost-per-click on ads is climbing, shoppers are using AI-driven assistants like Amazon’s Rufus to make buying decisions, and sellers who stick to manual processes are being left behind. The truth is,
Mastering the Amazon Brand Story: A Strategic Guide for Sellers
Introduction: Why Your Brand Story on Amazon Matters More Than Ever The Amazon marketplace is no longer just a place to list and sell products, it’s a competitive brand battlefield. With over 9.7 million sellers and rising advertising costs, creating a strong, memorable brand presence is essential to long-term success.
Does Amazon Index A+ Content? Short answer: Yes.
Amazon Indexes A+ Content and You Shouldn’t Ignore It If you’re still treating A+ Content as “just visuals,” you’re leaving ranking potential on the table. Amazon indexes A+ Content, that’s the truth. And if you’re serious about growth, you need to treat every word in your product listing like a
Why You Need a Brand Store on Amazon: A Strategic Guide for Sellers
Introduction: The Amazon Storefront Opportunity in 2025 In 2025, building a successful brand on Amazon requires more than great products and compelling listings. With competition at an all-time high, new and growing sellers need a way to stand out, tell their story, and convert browsers into buyers. That’s where the
Boost Your Listings with Amazon A+ Content: A Practical Guide
Introduction If you want to stand out in a crowded marketplace like Amazon, great product listings are essential. That is where Amazon A+ Content comes in. But what is Amazon A+ content, exactly? In simple terms, it is an enhanced branding feature that allows brand-registered sellers to include additional text,
Why Reviews on Amazon Matter More Than Ever: A Strategic Guide for Sellers
Introduction: The Undeniable Power of Amazon Product Reviews In the world of e-commerce, trust is currency—and on Amazon, reviews are one of the strongest indicators of that trust. For new and growing brands, Amazon product reviews don’t just offer social proof; they influence search rankings, conversion rates, and even the
How to Win the Buy Box on Amazon in 2025
Introduction: Why the Buy Box Still Rules in 2025 For Amazon sellers aiming to grow or establish their brand, winning the Buy Box is not just important—it’s essential. Over 80% of all Amazon sales happen through the Buy Box, making it the digital shelf every seller wants to own. But
Mastering Amazon SEO: A Data-Driven Guide to Higher Rankings and More Sales
Introduction Competition on Amazon has become more intense than ever. With countless sellers joining the platform daily, simply listing your products is not enough to stand out. That is where Amazon SEO comes into play. But what is Amazon SEO? In simple terms, it refers to the set of strategies
Amazon EPR Compliance in Germany and France: What Sellers Must Know
For Amazon sellers expanding into Europe, Germany and France are the two most demanding countries for Extended Producer Responsibility (EPR). Unlike other EU markets where enforcement is still developing, both have strict laws and direct obligations for marketplaces like Amazon. That means sellers cannot list certain products until they provide
How to Launch New Products on Amazon Without Hurting Existing Sales
Introduction Adding new products to your Amazon catalog should be exciting, not risky. But for many sellers, launching a new ASIN often leads to an unexpected problem: a drop in sales for their existing products. If your current best-sellers start losing traffic or conversions right after a new launch, you
Amazon Competitor Analysis: A Step-by-Step Guide
Introduction Competition on Amazon is fierce. Sellers often feel overwhelmed when trying to stand out, gain sales, and maintain profit margins. This is where Amazon competitor analysis becomes essential. By examining what other sellers in your niche are doing well—and not so well—you can sharpen your strategies and uncover ways
From Distillery to Digital Shelf: How Greek Spirits Brands Can Succeed on Amazon
A hypothetical example exploring how a Greek spirits brand could sell strategically on Amazon. Introduction Entering the world of Amazon can be both thrilling and daunting for spirits brands, especially for those built on tradition like Greek ouzo, tsipouro, and mastiha. For new or growing Greek spirits brands, questions often
Multi-Marketplace Growth: How Sellers Expand Beyond Amazon (and Why Amazon is the Benchmark)
Introduction: From Single Channel to Scalable Growth In 2025, the average online retailer is active in six marketplaces, a finding highlighted in the recent Marketplace Seller Trends Report by ChannelEngine. Notably, 67% of sellers operate on four or more platforms, and 63% of consumers prefer buying through marketplaces over standalone
How Greek Brands Can Use Brand Equity to Win on Amazon
Introduction Greek brands entering Amazon often face a crossroads: compete on price, or compete on value. For many sellers, especially those coming from price-driven marketplaces like Skroutz, this decision feels risky. Amazon isn’t just a bigger version of local e-commerce. It’s a global stage, where competition is fierce, reviews are