
AMC Audiences for Sponsored Ads: What They Are, How They Work, and Why They Matter in 2025 and Beyond
Introduction For years, Amazon sellers faced a simple but frustrating truth:Sponsored Ads offered reach and results, but limited control over who exactly saw them.You could target by keyword, product, or category, but not by actual customer behavior. That’s now changing. In 2025, Amazon Marketing Cloud (AMC) has become one of




















